“Serving from the heart”

Pat has dedicated her life to designing the right fitting bra that not only uplifts a woman’s breasts and enhances body shape but also corrects posture. Pat is CEO & Chief Designer of Personal Beauty Shaping Store Chain - My Heart Lingerie Group Ltd., an innovator of the new undergarment category of Body Bra®.

PAT MA’S VISION

“No woman should wear the wrong bra again.” By wearing the right fitting bra continuously, a woman’s entire contour and posture can be instantly transformed and reshaped back to the way nature intended. Straight. Supported. Alluring.

OVER 30 YEARS OF EXPERIENCE

The dream to transform every woman

Pat has always admired the philosophy of ‘Shoemaker to the Stars’ Salvatore Ferragamo who designed shoes that not only look good but also ensured feet stayed healthy. Pat is on personal quest to design bras that not only fully support a woman’s breasts but also ensures a healthy posture. Pat began her career in the ladies undergarment industry in Hong Kong in the 1970s. With over 30 years of experience serving over 300,000 women, Pat was surprised with how little support ready-made bras gave to her customers. None was entirely satisfactory. Pat set out on a mission to design her own undergarments and change the design history of bra and related undergarment accessories forever.

A passion to improve shape and health

“I wanted to change people’s perception that a bra is simply a piece of clothing that supports the breasts. Women buy and wear the wrong fitting bra. This causes serious body deormity resulting in a whole string of health problems.”